Bulgaria, a country of majestic scenery and age-old traditions, is also an ideal destination for those who enjoy seeking out unique treasures on every trip. Apart from traditional and generic souvenirs, shopping in Bulgaria provides the opportunity to take home a slice of the country’s culture, history or craftsmanship. Whether you choose cosmetics made with precious Damask rose oil, hand-painted ceramics that reflect ancestral designs, or textiles embroidered with family histories that have been passed down through the generations, this country offers a range of authentic items that reflect its rich heritage. In this article, we tell you what is really worth buying in Bulgaria, so that every purchase will be both a window on to its history and a souvenir loaded with significance.
Cosmetics: Bulgarian rose and lavender — the allies of natural beauty
One of Bulgaria’s most emblematic products is essential oil of rose, an ingredient prized through the world for its purity and quality. The Rose Valley region, near Kazanlak, is well known for producing some of the finest Damask rose oils in the world, for centuries used in perfumery and cosmetics. This oil, which is obtained by a traditional distillation process, is found in perfumes, creams and soaps, making it the perfect gift for lovers of natural products.
In addition to rose oil, Bulgaria is famous for its lavender oil, as the country is one of Europe’s biggest producers of this product. In local shops, you will find a variety of cosmetics that combine these two natural essential oils with other organic ingredients to offer high-quality products at surprisingly reasonable prices.
Food and spices: unique flavours from Bulgarian soil
Bulgaria’s markets are a delight for the senses, and their most valued products include a number of traditional foods and spices. One of the most sought-after products is chubritsa, a blend of spices including thyme, sage and basil. This condiment is a staple item in Bulgarian cuisine, and is used to enhance the flavour of dishes such as stews, soups and grilled meats.
Another star product is Bulgarian cheese — in particular Sirene cheese, a white cheese similar to feta, but with a milder, creamier taste. You will also find honey of extremely high quality, especially that produced in the Rhodope mountains, and fruit jams, often made with plum or rose, that reflect the country’s rich agriculture. If you love wine, you will not be disappointed by Bulgaria: native varieties such as Mavrud and Melnik are gaining international recognition, and are an excellent souvenir to take home.
Ceramics: a traditional form of expression for the Bulgarian people
Bulgarian ceramics is an art that has survived down the centuries, and its beauty lies in its colourful designs and its functionality. One of the most recognisable styles is ceramics from the town of Troyan, characterised by its geometric patterns and warm colours. These pieces, ranging from plates and jugs to large decorative flowerpots, are ideal both as decorative gifts and for daily use in the kitchen.
Bulgarian craftsmen use techniques passed down from generation to generation, so each piece is a unique work. In towns such as Troyan and Etar, you can visit workshops and watch the craftsmen working, so you can take away a customised piece from the person who created it.
Embroidery and traditional clothing: textiles that tell a story
If you are looking for a truly unique memento, Bulgaria’s embroidery and traditional clothing are a superb choice. Traditional costumes, which vary from region to region, are decorated with hand-embroidered patterns that tell stories of rural life, religion and nature. These designs adorn not only clothing, but also tablecloths, cushions and rugs, which you can find in markets and in specialist shops.
A very special item are the leather shoes known as tsarvuli, still manufactured using traditional methods. In addition, the woollen shawls made in the Rhodope mountains, and famous for their warmth and quality, are ideal if you are looking for a useful article that is also full of cultural significance. If you visit a local market, don’t hesitate to ask about the history behind each design: the stallholders are usually delighted to share their knowledge of these traditions.
Other items: paintings, musical instruments and independent design
In addition to the items mentioned above, Bulgaria can offer much more in terms of shopping. Art lovers can find paintings and photographs that capture the country’s most iconic landscapes, while music enthusiasts will discover traditional instruments such as the kaval and the gaida, a Bulgarian version of the bagpipes.
For those with more modern tastes, Bulgaria also has a burgeoning independent design scene. Young craftsmen and women and designers offer jewellery, accessories and clothing with a contemporary feel, but rooted in Bulgarian tradition. Places such as the capital, Sofia, are perfect for exploring these types of boutique shops.
