Sunny Beach, or “Slanchev Bryag” in Bulgarian, is Bulgaria’s top tourist destination. Created in the 1950s as a socialist spa project to provide workers with a place to unwind by the Black Sea, this resort has evolved into a thriving spot that welcomes tourists from all over the world. That said, its transformation hasn’t erased the historical and cultural roots surrounding it. Just a few kilometres from its beaches and nightclubs, you’ll find gems like Nessebar, a millennia-old city declared a UNESCO World Heritage Site, or Burgas, a city brought to life by its port and a growing arts scene.
What to do in Sunny Beach: adrenaline and relaxation in perfect harmony
Sunny Beach is a haven for water sports, offering activities for every taste and thrill level. Speed lovers can take on windsurfing or water skiing, racing across the crystal-clear waters of the Black Sea, while those seeking a more laid-back experience can rent a kayak and explore the nearby bays at their leisure. If you’re looking to soar above the waves, parasailing will offer you unparalleled views of the coast and the resort.
Boat trips are one of the most popular and traditional activities in Sunny Beach. Aboard traditional or modern vessels, you can sail across the bay, enjoy stops for a swim in hidden coves and, with a bit of luck, spot dolphins in their natural habitat.
There’s plenty to do on land, too. Action Aquapark, one of the largest water parks in the region, combines extreme slides with relaxation areas ideal for those travelling with family. For those who like to stay active, the beachfront trails are perfect for cycling or sunset strolls, while beach volleyball and other sports bring visitors together.
When night falls, the resort turns into a hive of activity: craft markets lit by strings of lights, music festivals with local and international bands and seaside bars buzzing to the DJ beats are just some of the options for enjoying the evening.
The beaches of Sunny Beach: an unexpected paradise on the Black Sea
At the heart of Sunny Beach lies its main beach, a five-kilometre stretch of golden sand that glistens under the sun. With its shallow, warm waters, it’s an ideal spot for families with young children, as well as for those who just want to lie back in the sun and soak up the calming landscape. The beach, which has been awarded a blue flag, is impeccably organised, with areas equipped with sun loungers, beach umbrellas and services such as bars and restaurants just a stone’s throw from the water.
If you’re after peace and quiet, head to the northern beaches for a more secluded escape. Here, the atmosphere is more relaxed, perfect for reading a book under the shade of a parasol or for quiet walks at dawn when the sound of the sea becomes the only music you need.
On the other hand, the southern beaches—especially the iconic Cacao Beach—offer a totally different vibe. This spot combines the luxury of private sun loungers and exotic cocktails with the vibrant energy of DJ music as the soundtrack to the sunset.
Where to eat: Bulgarian flavours and international delights
The culinary offerings in Sunny Beach are as varied as its landscape. Here, Bulgarian cuisine shares the spotlight with international influences, allowing visitors to enjoy everything from traditional dishes to more exotic options. Local flavours include delights like banitsa, a puff pastry filled with cheese and eggs that’s often enjoyed with breakfast, and kavarma, a slow-cooked pork or chicken stew with vegetables, spices and wine, perfect for those after a hearty dish. Be sure to try tarator, a refreshing cold soup made with yoghurt, cucumber and dill, perfect for those hot days on the Black Sea coast.
To enjoy a memorable dinner with sea views, The Old House is an excellent choice. This restaurant combines traditional Bulgarian architecture with a menu full of local specialities and grilled dishes. Its chargrilled meat and fish dishes, accompanied by Bulgarian wines, are a safe bet. Another must-visit spot is Hawaii Restaurant and Bar, located by the beach with a more international menu. And if you fancy something more laid-back, the many pizzerias and food trucks on the seafront offer a quick and tasty alternative.
Nightlife: the nightlife capital on the Black Sea
Sunny Beach is the nightlife hotspot of the Bulgarian coast. Its vibrant atmosphere attracts young people from all over Europe every summer, eager to enjoy an unrivalled party scene. The heart of the party is at Cacao Beach Club, an iconic spot where top international DJs fill the night with electronic music. This open-air club features dazzling visuals, VIP areas and a dance floor where the action doesn’t stop until dawn.
Another must visit is Bedroom Beach Club, which blends luxury and fun. Here, visitors can relax on Balinese beds during the day and enjoy exclusive parties at night, with a stylish atmosphere and stunning sea views. If you fancy something more laid-back, Den Glade Viking is a Scandinavian bar known for its themed parties and lively crowd.
For something a little different, boat parties offer a unique way to experience the nightlife. Set sail on a catamaran under the stars, where you can enjoy live music, drinks and entertainment as you drift along the Black Sea. And if you’re into casinos, Sunny Beach is home to several venues where you can try your luck while enjoying cocktails and entertainment shows.
Lastly, for those travelling with family or looking for something different, traditional Bulgarian dance shows offer a cultural alternative to the hustle and bustle. With vibrant costumes, lively folk music and energetic dances, these performances offer an insight into the region’s cultural heritage and make for an unforgettable experience.
Cultural visits nearby: a journey through Bulgaria’s history
Nessebar: the pearl of the Black Sea
Just five kilometres from Sunny Beach lies Nessebar, a city with more than 3,000 years of history. Known as the “Pearl of the Black Sea”, its old town, a UNESCO World Heritage Site, is full of Byzantine churches, cobbled streets and wooden houses typical of the region. Highlights include the Church of St Stephen, adorned with 14th-century frescoes and the Archaeological Museum, which chronicles this ancient city’s rich past.
Sozopol: bohemian charm by the sea
Just a bit further south, Sozopol combines peaceful beaches with an old town full of charm. Founded in the 7th century BC, this city is famous for its wooden houses and Greek ruins. Each summer, the Apollonia Festival transforms Sozopol into a vibrant cultural hub, featuring art exhibitions, concerts and theatre performances.
Burgas: the fourth-largest city in Bulgaria
Burgas, one of the largest cities on the Bulgarian coast, is around 35 kilometres from Sunny Beach. In addition to its lively centre with shops, cafes and galleries, Burgas boasts the Sea Garden, a vast green space that runs along the coast and offers spectacular views. You can also visit the Ethnographic Museum which showcases the region’s rich folk tradition.
Other destinations: Pomorie and Sveti Vlas
Famous for its wine production and salt lake, Pomorie is the perfect place to unwind and indulge in spa treatments. Sveti Vlas, by contrast, blends stylish beaches with a modern marina, making it a haven for sailing enthusiasts.
