Time always leaves its mark on cities, but at the same time, the absence of historical vestiges also marks important events. For Agadir, it was an earthquake that caused part of its history to be erased and the city to be rebuilt. The disappearance of structural elements, mosques, and buildings also had some positive effects, and a small medina was built in Agadir, a beautiful citadel that’s not lacking in ornamental detail.
Agadir offers a lot of advantages for travellers, who find here a city where they can enjoy a safe stay in its many hotels, with a wide range of restaurants and cultural attractions, and an ideal location for exploring the rest of the country. The beach, more than 12 kilometres of golden sandy beaches, an ocean ideal for water sports, and the proximity of the airport make Agadir an ideal weekend getaway. The young and international atmosphere also helps it to be seen as a destination where activities and excursions are part of the fun. Don’t miss out on off-road trips to the Sahara desert or hikes in the Paradise Valley.
- History of the Agadir Medina
- Reconstruction of the Medina with traditional architecture
- Shopping in the Medina, the home of craftsmen
- Where to eat in the Agadir Medina
- Where to sleep in Agadir
History of the Agadir Medina
The history of this city had a pivotal moment that turned its history upside down. In 1960, it was practically destroyed due to a strong earthquake. With the aim of remembering the existence of the Agadir Medina, a project was created to build a new one, which was entrusted to the architect Coco Polizzi. This Moroccan-Italian professional decided to develop about four hectares next to the wall, to which he also added green areas and a beautiful artificial lake to provide a refreshing atmosphere. You can see the surprising result for yourself. The Agadir Medina is open from 8.30 a.m. to 6.30 p.m. There’s a small entrance fee of 40 dirhams for adults and 20 dirhams for children (one drink is included in the entrance fee: a mint tea, soft drink, water, or an orange juice).
Reconstruction of the Medina with traditional architecture
As mentioned above, the Agadir Medina was reconstructed and adapted with a uniform aesthetic by Coco Polizzi. This is why some call it Polizzi’s Medina. Inside the medina, despite the fact that construction began in 1992, the buildings have a medieval look with many elements of traditional Moroccan architecture. Mud, wood, and stone, sourced from near Agadir, make up the bulk of the structure. Strolling through the narrow streets of the medina, you’ll feel as if you’ve gone back in time, but the perfection that exudes from every corner suggests that it doesn’t date back several centuries.
Shopping in the Medina, the home of craftsmen
Agadir’s Medina is the place to go for a stroll, to browse in the shops or to have a drink. If you feel like buying something traditional and high in quality, be sure to visit some of the craft workshops (wood, iron, mosaics, clay, leather, textiles, and perfumes), where you can even watch the owners at work, and see exhibitions of artistic pieces. As well as beautiful shops and galleries, you’ll find museums, local cafés where you can taste delicious Moroccan pastries and mint tea, and a restaurant where every detail is meticulously taken care of.
Strolling through the small squares and alleyways always brings surprises, seductive aromas and perfumes, as well as photogenic spots, among other things. Among the best things to buy in Agadir, in addition to handicrafts, are argan oil, spices, and Berber jewellery.
Where to eat in the Agadir Medina
Agadir’s Medina is around a ten-minute drive from the city centre. Inside you can sample some Moroccan cuisine, but the best option is to return to the city and eat in the historic centre or overlooking the beach. Some recommendations on the seafront are the restaurant El Toro (Front de Mer, 7), where they serve delicious fish, seafood, paellas, and Moroccan dishes. It also offers very good value for money. In the same direction you can also choose Le Flore (rue Tawada, opposite Agadir beach) where their seafood products are very remarkable. If you’d prefer a more elegant establishment, you can head to the Marina area to eat at Les Blancs, where in addition to an extensive menu and tasty fish, the décor is beautiful and the views are great. We particularly like it for romantic dinners. Last but not least, we mustn’t forget the city’s classic Pure Passion Restaurant in the marina, which has an extensive national and international menu.
Where to sleep in Agadir
In the city of Agadir is the Allegro Agadir, an excellent hotel located next to the beach and just a few minutes from the city centre. This four-star hotel, renovated with a modern touch, is the ideal place to relax and explore Morocco’s Atlantic strip. It has 321 spacious and comfortable rooms, some with beautiful sea views. In the communal areas, you’ll find a large swimming pool, bars, and a restaurant. In addition to the leisure activities on offer, you can also enjoy the city’s cultural attractions, beach clubs, cafés, and restaurants.
And if you’re travelling with children from 4 to 12 years old, you can leave them in the Mini Club where they’ll have a great time with all kinds of activities suitable for their age, as well a swimming pool and garden just for them.
