Your experience is part of the journey

Barceló Experiences

Experiential innovation for responsible tourism

The Barceló Hotel Group wants to make every trip unique and memorable. As leaders in experiential innovation, we work hard to offer guests the best activities at every destination so they can connect with local places and communities in an authentic and sustainable manner.

Our Barceló Experiences digital platform offers experiences in collaboration with local vendors that invite travellers to become immersed in destinations so they can discover their true essence, create added value for the local area, and showcase and digitalise SME and micro-enterprise businesses.

Discover our Barceló Experiences Talks

Isabel Alguacil, Garden Tours experience creator; Francisco Roca, stargazing guide; and Javier Linares, wine tasting expert, participated in our Barceló Experiences Talks, where they chatted with the journalist Adela Úcar, a sustainability specialist, about their work with the Barceló Experiences platform.

Francisco Roca

Observación de estrellas

Isabel Alguacil

Garden Tours

Javier Linares

Catas de vino

Have you designed an experience you would like to share with the world? Join our Barceló Experiences platform and take part in our digital transformation. More professionalism, international visibility, the opportunity to create activities in partnership with other vendors, business growth and a direct channel with Barceló Hotel Group guests worldwide.

We accompany you on a journey that begins at your hotel

Discover all the secrets of your destination through the experiences designed by our most exclusive hotels.