Experiential innovation for responsible tourism
The Barceló Hotel Group wants to make every trip unique and memorable. As leaders in experiential innovation, we work hard to offer guests the best activities at every destination so they can connect with local places and communities in an authentic and sustainable manner.
Our Barceló Experiences digital platform offers experiences in collaboration with local vendors that invite travellers to become immersed in destinations so they can discover their true essence, create added value for the local area, and showcase and digitalise SME and micro-enterprise businesses.
Discover our Barceló Experiences Talks
Isabel Alguacil, Garden Tours experience creator; Francisco Roca, stargazing guide; and Javier Linares, wine tasting expert, participated in our Barceló Experiences Talks, where they chatted with the journalist Adela Úcar, a sustainability specialist, about their work with the Barceló Experiences platform.
Have you designed an experience you would like to share with the world? Join our Barceló Experiences platform and take part in our digital transformation. More professionalism, international visibility, the opportunity to create activities in partnership with other vendors, business growth and a direct channel with Barceló Hotel Group guests worldwide.
Discover all the secrets of your destination through the experiences designed by our most exclusive hotels.
Francisco Roca
Experience: Stargazing at Barceló Tenerife
Francisco Roca has spent more than 30 years sharing his knowledge of astronomy with others. His company, Observación de las Estrellas, arranges activities in Izaña, where visitors are shown the sky’s treasures in one of the most majestic natural areas in Tenerife. Thanks to this partnership with the Barceló Experiences digital platform, hundreds of people can participate in one of the most authentic and fascinating activities available on the island.
Isabel Alguacil
Experience: Garden Tours at Royal Hideaway Sancti Petri
Isabel Aguacil is a landscape gardener from Madrid and one of the biggest names in her field in Spain. Her ability to create spaces that combine design, art and botany is the inspiration behind her Garden Tours experience at the Royal Hideaway Sancti Petri hotel. These guided tours invite guests to delve into the destination’s natural heritage and learn more about plants.
Javier Linares
Experience: Wine tasting at Bodegas Reverón
Javier Linares is passionate about wine, but above all, he is an expert in sharing the history and flavours of his land. Since 2016, he has been the Director of Sales at Bodegas Reverón, a project dating back nearly 80 years that applies traditional knowledge to its wine production process. Javier hosts these tours and wine tastings arranged by the winery in collaboration with Barceló Experiences.