Discover dream destinations across the world on World Tourism Day

World Tourism Day falls on the 27th of September and it is the perfect opportunity to discover new destinations and take advantage of seasonal travel deals

World Tourism Day: Family walking in a field holding hands
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Held on the 27th of September, each year since the 80s, World Tourism Day is the perfect time to start dreaming about your next getaway. Not only does it remind us to book next year’s holiday but it also is a time when many companies offer juicy travel deals. So, if you need an extra push when it comes to organising some travel plans, take inspiration from these top destinations.

What is World Tourism Day?

World Tourism Day was created by the United Nations World Tourism Organization to promote the importance of travel and support sustainable growth in the tourism sector. Each year, the Tourism Day is given a theme and across the world, a series of Tourism Day activities such as talks, webinars or video premieres are planned all in an attempt to promote the positive side of world tourism. Feeling inspired? Discover our favourite places to travel to.

Press pause on life in the Maldives

Many of us have heard the phrase “Good things come in small packages” and this could not be more true when it comes to the idyllic islands of the Maldives. Nestled away in the Indian Ocean, Ari Atoll is home to a new luxury bolthole, the Barceló Whale Lagoon Maldives. This 5* resort offers views of icing sugar sand beaches and intricate coral reef gardens from each one of the beach and water villas. 

This 5* resort offers views of icing sugar sand beaches and intricate coral reef gardens from each one of the beach and water villas

Let your stresses melt away with a trip to the Mandara Spa followed by a dreamy sunset from the comfort of the hotel’s infinity pool. Or, if adventure is what you seek, the hotel offers guests the option to dive in the crystalline waters of the Ocean and if you are lucky you may be able to spot manta rays and whale sharks.

World Tourism Day: Views of the Indian Ocean and Barceló Whale Lagoon

Barceló Whale Lagoon Villas

Discover the world of tourism in Dubai

One of the top travel destinations in 2023 is the Arabian oasis of Dubai. Known as being an adventure playground for the rich and elite, this state in the United Arab Emirates offers a holiday of pure luxury and relaxation. Dubai Marina delivers some of the best luxury shopping experiences in Dubai as well as being considered one of the more laid-back neighbourhoods in the area. When on holiday in Dubai, be sure to visit the big shopping mall while you are there or have a coffee in style in one of the many Insta-worthy cafés.

Don’t miss out on another photo opportunity with the Dubai Frame, the world’s biggest photo frame measuring a whopping 150m in height. This golden gilt masterpiece frames the city and provides a wow-factor view for all who visit. Of course, no trip to Dubai is complete without a trip to the beach where better than the golden Jumeirah Beach with its 1.7km boardwalk. But, in keeping with the theme of World Tourism Day, discover real Bedouin culture with a day trip into the desert to see the stars. 

World Tourism Day: A bird’s eye view of the Palm, Dubai

Holidays in Dubai are filled with fun, glamour and sunshine

Celebrate International World Tourism Day in Africa

Just a short plane ride across the sea from the Canary Islands, lies the tantalising sun-drenched African continent. A popular destination for bohemians, lose yourself in the heady delights of a Moroccan street market or marvel at Tunisia’s whitewashed towns and villages. These two countries offer a world of breathtaking colours, lively people and a chance to experience an ancient and wise culture.

Explore the mystic delights of Morocco

Travel to Marrakech, the capital of Morocco and indulge your senses in the dizzying array of sights and sounds. Don’t miss the Yves Saint Laurent House and Museum which offers a glimpse at the fashion designer’s hidden life in Morocco as well as the chance to float around the beautifully kept gardens. Hit the markets to stock up on local handicrafts before resting tired feet in one of the many rooftop cafés for a cup of mint tea - a local delicacy. Those who want to explore further afield can be inspired by Morocco's top hotels in cities like Casablanca, Fez and Rabat.

World Tourism Day: The Jemaa el Fnaa square at night in Marrakech

The Jemaa el Fnaa Square in Marrakech

Soak up the sun in Tunisia

Venturing further afield, Tunisia is a cosmopolitan haven in the Northern African desert landscape. The city of Sousse is a must-visit for those in search of all-year-round sunshine. Golden sand beaches are backed by olive groves giving this city a very Mediterranean feel. 

When staying in Sousse, you will notice that it is also one of the more modern cities in Tunisia

When staying in Sousse, you will notice that it is also one of the more modern cities in Tunisia offering a varied nightlife scene filled with nightclubs, bars and restaurants catering to Western tastes as well as providing a tasty array of local cuisine. 

Tunisia: White domed rooftops of Tunisia next to the sea

Northern Africa is an ideal spot for soaking up winter sun

Celebrate World Travel Day in the Canary Islands

If jet setting off to Dubai is not on the cards for you, why not celebrate Tourism Day by planning a trip to Europe’s own desert landscape, the Canary Islands? Located off the coast of the Western Sahara, these islands provide a climate of all year-round springtime making them an appealing destination for a tourism day celebration any time of the year.

World Travel Deals to Lanzarote

Discover the moon-like landscapes of Lanzarote as you walk through the rich fertile black volcanic surroundings which lend themselves perfectly to growing anything from grapevines to aloe vera. Lanzarote's iconic terrain is populated with picturesque whitewashed houses and architectural marvels from the legendary artist, Cesar Manrique. It is easy to fall under the spell of this mesmerising scenery especially when the island’s beaches offer the ideal spot for a relaxing break. Yet, if you enjoy keeping fit while travelling, the Barceló Lanzarote Active Resort offers state-of-the-art facilities to ensure your day starts on the right foot.

Lanzarote: A view of the pool inside Jameos del Agua

Jameos del Agua, Lanzarote

Admire Tenerife’s Dramatic Landscapes

The Canary Islands are known for their year-round sunshine and stunning beaches and Tenerife, the largest of the islands, does not disappoint. Head to the south of the island where you can find the Barceló Tenerife 5* hotel, located in the heart of the San Blas Nature Reserve. Take to the dizzying heights of Tenerife’s El Teide volcano, Spain’s highest peak which offers world-class hiking routes during the day and one of the best skies for stargazing in the world by night. Or, enjoy the wide range of adventures awaiting you on the island’s many beaches.

Tenerife: The El Teide National Park with the volcano in the background

El Teide Volcano, Tenerife

Enjoy the ebb and flow of the city in Gran Canaria

If city life and fine dining appeal, then make the Santa Catalina, a Royal Hideaway Hotel your home away from home. The Gran Canarian capital, Las Palmas is a modern metropolis offering visitors a city break full of Canarian charm. What’s more, Las Canteras, the long golden stretch of beach that frames the city, is the ideal place to soak up the last rays of summer after a day of tasting the delicious Canarian local wine and cuisine and stocking up on local handicrafts in one of the many artisan markets. Alternatively, head to the south of the island where the Maspalomas Dunes and the island’s sandy beaches provide the ideal spot for a winter sun break.

Gran Canaria: Views across the Las Canteras Beach in Las Palmas de Gran Canaria

Las Canteras Beach, Gran Canaria

Enjoy the sights and sounds of Spain

Wherever you choose to travel for World Tourism Day, Spain ensures that it will be a treat for all the senses. Explore Andalusia’s most beautiful cities, enjoy skiing in the mountains or enjoy the taste of slow travel. The possibilities are endless.

Happy Tourism Day from Malaga

The south of Spain has always been a top travel location for those in search of winter sun and with only a short flight from the UK, it makes it a great destination for World Tourism Day. Travel to Malaga and enjoy the buzzing art scene, take a stroll along the golden sand of the city’s beach or step back in time with a visit to the towering cathedral. Malaga is home to some iconic attractions that are a must-see such as the Picasso Museum and the Alcazaba, an old Moorish palace with sea views.

Malaga is home to some iconic attractions that are a must-see such as the Picasso Museum and the Alcazaba, an old Moorish palace with sea views

Once you have feasted your senses on the vast cultural offering in Malaga, be sure to visit one of the traditional eateries to sample some authentic tapas and a glass of sherry - a local delicacy. Once you scratch the surface of this Andalusian city, you will discover a world packed with colour and life. 

Malaga: Views of the Malaga city skyline at sunset

Malaga at sunset

Admire the Alhambra in Granada

Granada, a jewel of Andalusia in southern Spain, is a city that ignites the senses and captivates the soul. Its crowning glory, the Alhambra, a UNESCO World Heritage Site, is a palace-fortress of breathtaking beauty, where intricate Moorish architecture meets lush gardens and panoramic views of the Sierra Nevada. When visiting Granada, spend time wandering the narrow, winding streets of the historic Albaicín quarter, where the essence of mediaeval Spain comes alive with every step. Tapas culture is a way of life here and no trip is complete without indulging in this timeless tradition. As the sun dips below the horizon, just like clockwork, the city awakens with the vibrant rhythms of flamenco, a passionate dance that mirrors the spirit of Granada itself. 

Granada View of the Alhambra Palace courtyards

The Alhambra, Granada

Slow travel and sustainable tourism in the Sierra de Loja

Nestled amidst the serene landscapes of the Sierra de Loja, La Bobadilla, a Royal Hideaway Hotel, stands as a beacon of tranquillity and refinement. The hotel's captivating Mudejar architecture echoes Andalusia’s exotic past, while the interior whispers of opulence and elegance. Indulge in the slow pace of life and enjoy the expansive gardens, dotted with fountains and aromatic flora - ideal for contemplative strolls and moments of pure serenity.

Guests can also experience a Michelin-star culinary experience at La Finca, one of the hotel's restaurants which serves a fusion of Andalusian and Mediterranean flavours, accompanied by the finest wines. What’s more, the hotel is dedicated to regenerative tourism with many state-of-the-art systems in place to reduce its impact on the environment. Beyond the hotel's walls, the Sierra de Loja offers a wealth of opportunities for hiking, horseback riding, and a whole host of outdoor pursuits. 

Tourism Day 2023: Traditional Andalusian interior architecture of La Bobadilla Royal Hideaway Hotel

La Bobadilla: Traditional Andalusian interior architecture of La Bobadilla Royal Hideaway Hotel

Enjoy a mountain adventure in Canfranc

Nestled within the enchanting Pyrenees of northern Spain, Canfranc is a destination that whispers secrets of grandeur and mystery. At its heart lies the captivating Canfranc International Railway Station, an architectural masterpiece that once welcomed European royalty and dignitaries. Today, the station is now the Canfranc Estación, a Royal Hideaway Hotel and guests can explore the station's opulent halls, where history echoes in every vaulted arch. Beyond the station, Canfranc beckons with pristine mountain vistas and charming mediaeval streets. Stroll through the old town, where cobbled alleys reveal hidden treasures, and savour traditional Spanish cuisine at local bistros. Or, if you are feeling active this World Tourism Day, why not head out into nature and enjoy one of the many trekking routes close to the hotel? Those travelling during ski season are in luck as Canfranc is located just a stone’s throw from some of the area’s top skiing sites.  

Hotel Canfranc: The green landscape of the Spanish Pyrenees with Canfranc Station

Canfranc Estación, a Royal Hideaway Hotel

Enjoy all-inclusive luxury in Latin America

Is there a better way to travel than checking into a luxury resort and enjoying great food, top-tier facilities and uninterrupted me-time? We don’t think so! Latin America with its pristine, picture-postcard beaches and warm climate is an ideal place to rest and relax.

World Tourism Day in Mexico

From the Pacific coastline to the bustling capital of DF, down to the fringes of the Caribbean shoreline, Mexico is a country of contrasts. If you are looking for an ultimate vacation, head to the Riviera Maya where you can float from pool to playa without leaving the comfort of your resort. Yet for those wanting a taste of local culture, the area’s cenotes offer a unique aquatic experience and landmarks like Chichén Itzá take you back to ancient times. Top tip! Don’t forget to try some typical Mexican cuisine washed down by a tequila or two.

Mexico: Chichén Itzá pyramid at sunset in the Riviera Maya

Chichén Itzá, Riviera Maya

Punta Cana World Tourism Day Plans

For those craving a beach escape, Punta Cana in the Dominican Republic is the place. Punta Cana’s resorts specialise in relaxation meaning the only thing you need to worry about is whether you take a dip in the pool or at the beach. Enjoy lavish buffets, endless entertainment options, organised-for-you excursions and world-class beaches - all without stepping foot outside your hotel. Sounds good? Start planning your next Punta Cana getaway.

Punta Cana: Bavaro Beach’s white sand and blue sea framed by palms

Bavaro Beach, Punta Cana


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